Kamis, 25 April 2013

[J905.Ebook] Download Ebook Advertising Campaign Strategy: A Guide to Marketing Communication Plans, by Donald Parente, Kirsten Strausbaugh-Hutchinson

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans, by Donald Parente, Kirsten Strausbaugh-Hutchinson

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

  • Sales Rank: #41792 in Books
  • Brand: Cengage Learning
  • Published on: 2014-08-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .80" w x 6.30" l, .0 pounds
  • Binding: Paperback
  • 432 pages
Features
  • Cengage Learning

About the Author
Don Parente is a retired Professor of Advertising from Middle Tennessee State University.

Kirsten Strausbaugh is Professor of Advertising at the University of Georgia. She received her PhD at the University of Florida. Dr. Strausbaugh teaches Advertising Message Strategy, Advanced Portfolio, Graphic Communication, and Advertising Campaigns. She serves as faculty advisor to the UGA AdClub, the student-run ad agency Hooper Sanford Baldwin Thomas, and the design house Studio120. Her instructional activities, in conjunction with these student-run organizations, are designed to promote advertising as a major and to provide students with exposure to professionals and issues in the field. Additionally, she coordinates and serves as faculty escort for the AdClub's annual New York Agency Tour.

Most helpful customer reviews

1 of 1 people found the following review helpful.
this was a good guide, I would recommend it
By Laura Sherman
this was a good guide, I would recommend it. It was one of the books for Advertising that I considered a keeper.

0 of 0 people found the following review helpful.
Four Stars
By Kindle Customer
As advertised, and on time.

0 of 1 people found the following review helpful.
Five Stars
By Cindy Johnson
Good value

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Minggu, 21 April 2013

[U930.Ebook] Fee Download Disney Princesses - Art Therapie : 100 coloriages anti-stress (French Edition), by Walt Disney

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Les Princesses des films Disney ont berc� notre enfance et nous touchent encore aujourd'hui. De Blanche-Neige, la premi�re Princesse Disney, � la fougueuse M�rida en passant par Ariel ou Jasmine, ces 11 h�ro�nes marquent les esprits par leur histoire et leur personnalit�.

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  • Sales Rank: #4290070 in Books
  • Published on: 2015-06-17
  • Original language: French
  • Dimensions: 11.69" h x .79" w x 8.27" l,
  • Binding: Hardcover
  • 128 pages

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Jumat, 19 April 2013

[Q289.Ebook] Download PDF Tell Me, by Deanna DiLorenzo

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Tell Me, by Deanna DiLorenzo

When Meagan Summers ends her three-year relationship with her deadbeat rocker boyfriend, the last thing she expects is to fall in love with a woman. Yet when she meets the beautiful blond poet, Amber Reed, that's exactly what happens.

But Meagan finds her relationship with Amber is fraught with just as many anxieties and frustrations as her previous relationships. She struggles to come to terms with her newfound attraction to Amber as she juggles work, familial expectations, and her own guilt and insecurity. At times it seems the only solace she can find is in the cherished moonstone ring her beloved grandmother bestowed upon her before she died, along with some sage advice Meagan is just now beginning to understand.

Yet soon Meagan discovers she can't be the person Amber needs her to be, and when their relationship comes to a dramatic end, Meagan finds herself fleeing to London in an attempt to put the pieces of her life back together. Just when she finally figures out how to make things right, a tragic accident occurs, threatening to undo everything and everyone around her.

Tell Me - a love story with thorns

  • Sales Rank: #3926038 in Books
  • Brand: Brand: Blackstone Publishing
  • Published on: 2013-02-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x 1.05" w x 5.25" l, 1.05 pounds
  • Binding: Paperback
  • 420 pages
Features
  • Used Book in Good Condition

From the Author
Deanna DiLorenzo is the author of Tell Me and Tell Me Again.

Most helpful customer reviews

4 of 4 people found the following review helpful.
A rare find
By Beyond the page
I've never written a review before but I liked this book so much I feel compelled to share. First, I could not put this book down- second the reviews I read really didn't prepare me for the incredible story that unfolds. There are many "just okay" books out there in this genre - so to find one that is really good is rare and exciting! The characters stayed with me for day's after- In fact I felt a loss when the story ended- but it didn't end abruptly and it wasn't too short- I just loved the characters, the story and the way it was written.

Tell me isn't your typical romance novel. The main character Meagan is flawed in fact at times I didn't like what she did or said but that's why this book is unique, the characters are like friends- you love them despite their short comings. Tell me is funny, sad, unpredictable, romantic, philosophical and deep. There are a few really good authors and books in lesbian romance and I would put Tell me right up there with them. I will definitely read this again and await more books by this author.

2 of 2 people found the following review helpful.
FLAWS? DO WE ALL HAVE YHEM?
By gayle pace
REVIEW:

The book was very well written. It was hard to read at times since the characters were going through so much. It takes you into the path of dark love. I would say it is quite realistic. The characters at times are not very likable but possibly can be saved. The characters are real. Sometimes you just wanted to slap Megan. The story winds and weaves just when you think you have the storyline down straight. This is a story of a relationship between two women and how one of them grows. The read opens your eyes and you realize that everyone is flawed only in different ways. Life is not always what we want it to be, but nonetheless, it is what it is and we must deal. Life isn't easy, and the struggles are hard but most of the time, it's worth it.

I would recommend this book to anyone that likes varied relationships. It's a good read, just a little difficult to get into at first.

I would give this book 4 STARS

I received a complimentary copy of the book TELL ME by the author Deanna DiLorenzo for this unbiased review.

2 of 2 people found the following review helpful.
A true work of art
By McKenzieK
Tell Me is the most riveting, raw, and powerful novel I've read in quite some time- a MUST READ. What makes this such a powerful story is the truth- the imperfect, human experience. There were several times throughout the course of this book that I had to put it down, walk away, and emotionally process what I, as the reader, just experienced. I went through a spectrum of emotion- I laughed, I cried, got very angry, and at times, was shocked. The characters the author writes about are intense. The "flaws" I saw in them, at times were flaws I see in myself. Throughout this story, I found myself reflecting inward and questioning decisions I have made, my character makeup, and relationships past. This novel accomplishes what a work of art is meant to do; hold the mirror up to the human experience, show the heightened truth, and inspire thought.

DiLorenzo's use of language and understanding of visceral human connection is incomparable- I cannot wait to see more work from this author!

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Kamis, 18 April 2013

[B653.Ebook] Fee Download Practical Cookery, by Victor Ceserani, Ronald Kinton

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Practical Cookery, by Victor Ceserani, Ronald Kinton

This volume has been a popular textbook since the 1970s. This new edition has been rewritten to ensure the inclusion of a full range of contemporary recipes and methods, as well as to ensure a new look for the millennium. It includes a wealth of photographs which reflect modern presentation styles, and the book now includes more recipes, though traditionalists will be reassured by the French names beside every classic recipe. The book aims to provide an introductory textbook for NVQ level 2 and 3 catering students and above.

  • Sales Rank: #2715951 in Books
  • Published on: 1981-04-01
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 420 pages

Review
"...The best version yet...The book is well laid-out and user-friendly, particularly in its new sections on core units, healthy eating, ethnic dishes and the use of convenience foods...The book encourages students to think about their subject - it is a reference point for recipes and a useful research tool." Caterer and Hotelkeeper

About the Author
John Campbell is Director of Cuisine and Food and Beverage at Dorchester Collection's Coworth Park. Previously he was Executive Chef at the Vineyard at Stockcross, where he received many accolades including two Michelin stars and the Chef Award and Education and Training Award at the 2008 Cateys. Professor David Foskett MBE FHCIMA is a best-selling author and Catering Educator of the Year 2004. He is Associate Dean and Head of School at the London School of Tourism, Hospitality and Leisure at Thames Valley University. Victor Ceserani MBE CPA MBA FHCIMA is the world-renowned co-author, with Ronald Kinton, of The Theory of Catering. He was formerly Head of the School of Hotelkeeping and Catering at Ealing College of Higher Education (now Thames Valley University).

Most helpful customer reviews

5 of 8 people found the following review helpful.
Used by the professionals
By A Customer
You wont go wrong with this, It provides a solid foundation for any one wishing to develop their skills, The examples will have you creating the most wonderful dishes to the highest standard. And perhaps the most important thing, You will gain a deep understanding of the basics that are common to all techniques, with this comes the ability to create menus that become a gift to the pallet

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Senin, 15 April 2013

[Z595.Ebook] Free Ebook Projecting the Past: Ancient Rome, Cinema and History (New Ancient World), by Maria Wyke

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Projecting the Past: Ancient Rome, Cinema and History (New Ancient World), by Maria Wyke

Brought vividly to life on screen, the myth of ancient Rome resonates through modern popular culture. Projecting the Past examines how the cinematic traditions of Hollywood and Italy have resurrected ancient Rome to address the concerns of the present. The book engages contemporary debates about the nature of the classical tradition, definitions of history, and the place of the past in historical film.

  • Sales Rank: #501615 in Books
  • Published on: 1997-04-27
  • Released on: 1997-06-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .56" w x 6.00" l, .77 pounds
  • Binding: Paperback
  • 248 pages

Review
..."Wyke treats the cinematic representation of the ancient world with the utmost seriousness and succeeds in developing a rigorous methodology for dealing with classical history on celluloid."
-Pheonix, 1999
"This fascinating book analyzing films, many of them long forgotten, about ancient Rome should be welcomed by both classicists and those interested in the cinema and its historical setting... Wyke's book is an excellent addition to any library covering film studies, the classical tradition, culture and gender studies. Maria Wyke has done some fine and entertaining work."
-Bryn Mawr Classical Review, 9.4 (1998)

Most helpful customer reviews

4 of 4 people found the following review helpful.
Not for the layperson but an excellent study
By TammyJo Eckhart
If you are the average person looking for a book about Romans in the movies, this book is most likely going to give you a headache because it is focusing on tracing large trends in how Italian and American movies have used Rome for variety social and political agendas. At times there is real oppositions, an Italian movie arguing for a fascist state while during the same period an American movies makes a pro-democracy film -- both movies are based on the same book, the same historical events, or the same legend. All of that changes as society and politics changes in both the USA and Italy. Maria Wyke tackles a huge amount of material and traces these changes over more than a century. I'm certain it wasn't easy to research and write and it isn't a quick read, not even for a scholar of the ancient world or film.

5 of 7 people found the following review helpful.
Roman Cinema
By Jeffrey Leach
This book, by Maria Wyke, examines the plethora of films with Roman themes made since the early history of cinema. Her thesis is that these films contain numerous connections with real events around the time they were made. She looks at two types of films: Italian cinema and American cinema. The book is divided into four sections: films about Spartacus, Cleopatra, Nero and Pompeii.
For Italian films, most use the historical figures and places as either a means to represent and promote Italian unification and nationalism, or fascism under Il Duce, that merry prankster who considered a military victory over Ethiopia a major event. Many of the films borrowed events from paintings and novels to create a connection to higher art and thus present themselves in the same league as opera and the like. American films embrace consumerism (what a surprising revelation) as well as victory over Communism and Christian values. The Taylor-Burton version of Cleopatra, Wyke observes, shows a mirroring between the real Cleopatra and Elizabeth Taylor's personal life. By the time of the late 1960's, the film image of Rome changed. The example Wyke gives is Fellini's Satyricon, which focuses more on the mystique of the ancient world.
Is this a good book? It's not too bad, but film is so subjective that I wonder about some of her interpretations. I also wonder how many people in the audience would pick up on some of the more obscure references Wyke thinks the movies contain. That films reflect certain views is beyond dispute. Just watch any of the films today that try and show the greatness of multiculturalism or any of the other touchy-feely liberal values we're all supposed to think are so great. Only read this book if you are really interested in old films and political/social messages in media.

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Sabtu, 13 April 2013

[A953.Ebook] PDF Ebook INTELLIGENT INVESTOR Audiobook: The Intelligent Investor CD [Abridged, Audiobook], by Benjamin Graham

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The classic bestseller by Benjamin Graham, perhaps the greatest investment advisor of the Twentieth Century, The Intelligent Investor has taught and inspired hundreds of thousands of people worldwide. Since its original publication in 1949, Benjamin Graham's book has remained the most respected guide to investing, due to his timeless philosophy of "value investing," which helps protect investors against areas of (possible) substantial error and teaches them to develop long-term strategies which they will be comfortable with down the road. Among this audio's special features are the use of numerous comparisons of pairs of common stocks to bring out their elements of strength and weakness and the construction of investment portfolios designed to meet specific requirements of quality and price attractiveness. Read by Bill McGowan

  • Sales Rank: #1533923 in Books
  • Published on: 2005
  • Binding: Audio CD

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Jumat, 12 April 2013

[J999.Ebook] Get Free Ebook Star Trek: Typhon Pact: The Struggle Within (Star Trek- Typhon Pact Book 5), by Christopher L. Bennett

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Star Trek: Typhon Pact: The Struggle Within (Star Trek- Typhon Pact Book 5), by Christopher L. Bennett

An original eBook novella set in the acclaimed Typhon Pact series!

An original e-novella in the acclaimed Typhon Pact series! The Enterprise-E is on a diplomatic mission to the Talarian Republic, the last holdout in the Federation’s efforts to expand the Khitomer Accords in response to the emergence of the Typhon Pact. In the wake of Andor’s recent secession, the Federation is more concerned than ever with strengthening its alliances. The Talarians have been a tenuous potential partner at best, given the history of conflict and mistrust between them and the Federation. But the negotiations between Picard and the Talarians are disrupted by a growing public protest of those who are demanding greater rights—and before long, it becomes clear that the dissidents are not limiting themselves to nonviolent means….

  • Sales Rank: #268176 in eBooks
  • Published on: 2011-10-04
  • Released on: 2011-10-04
  • Format: Kindle eBook

About the Author
Christopher L. Bennett is a lifelong resident of Cincinnati, Ohio, with bachelor’s degrees in physics and history from the University of Cincinnati. He has written such critically acclaimed�Star Trek�novels as�Ex�Machina, The Buried Age,�the Titan novels�Orion’s Hounds�and�Over a Torrent Sea, the two Department of Temporal Investigations novels�Watching the Clock�and�Forgotten History, and the Enterprise novels�Rise of the Federation: A Choice of Futures,�Tower of Babel,�Uncertain Logic, and�Live By the Code, as well as shorter works including stories in the anniversary anthologies�Constellations, The Sky’s the Limit, Prophecy�and�Change, and�Distant Shores. Beyond Star Trek, he has penned the novels�X Men: Watchers on the Walls�and�Spider Man: Drowned in Thunder. His original work includes the hard science fiction superhero novel�Only Superhuman, as well as several novelettes in�Analog�and other science fiction magazines.

™, �, & � 2016 CBS Studios, Inc. Star Trek and related marks are trademarks of CBS Studios, Inc. All Rights Reserved.

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38 of 39 people found the following review helpful.
Fine Story, Terrible Price
By John Keegan
Mr. Bennett adds a coda to the "Typhon Pact" books in a story about the cost and struggle of a non-violent movement for change. Inspired by events in Egypt (and very timely, with the advent of Occupy Wall Street and similar movements), the character work is well-done, and the continuity touches are exactly what one has come to expect from Bennett's earlier work. On its own, it's a solid short story.

Unfortunately, it is also a remarkably expensive one. $5.99 for a short story, perhaps a very short novella, when a full 300+ page book in the Trek line is perhaps $7.99? I was hoping, based on the price, that it would at least be a substantial novella, perhaps half the size of a typical paperback. This was well short of that mark. Just based on this example, I can't say that I would be inspired to purchase future "e-novellas" unless they were a) cheaper, or b) longer.

So I'm left with the feeling that the story was worth my time, but still feeling cheated by the inflated price.

16 of 16 people found the following review helpful.
Where is the Book's Middle
By Geoffrey A. Snyder
As with the other books in the Typhon Pact series, this book did a good job at fleshing out alien races which previously were little more than names. The main thrust of the book is non-violence and how it can change entire societies for the better. It's well written and entertaining.

But, the book is extremely short - not even 1400 locations and finished in an evening during commercial breaks. The set-up was good and two interesting problems in two different societies were constructed and then it was over. They were resolved in a couple hundred words and they all lived happily ever after. This really needed to be fleshed out much more - it could have made for an interesting book.

As an aside, why are Dr. Crusher and Worf on the cover? She's an active participant in one of the conflicts, but Worf is barely in the book at all.

6 of 6 people found the following review helpful.
This is not a book...
By Darth v8r
In my opinion it's a crime -- theft! Oh, as other reviewers concede, it's not a bad story; only 1300 or so iPhone pages, so there's not much story, but what's there isn't terrible. I can't say I buy Picard's crisis of philosophy -- he's had more, longer, and harder pressures impact his priciples to waver so quickly, but I suppose that's a byproduct of the tale's abbreviation. The expediancy promoted by his "superiors" is just tripe -- as if Gene's experiment has no effect on human nature in the three hundred years of growth we've seen in Star Trek stories so far. But $6 for this... "book" I cannot recommend my fellow readers and customers shun Simon and Schuster, but as a life-long Star Trek fan that's what I'll be doing, sad to say.

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Kamis, 11 April 2013

[M984.Ebook] Get Free Ebook Space Chronicles: Facing the Ultimate Frontier, by Neil deGrasse Tyson

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Space Chronicles: Facing the Ultimate Frontier, by Neil deGrasse Tyson

America's space program is at a turning point. After decades of global primacy, NASA has ended the space-shuttle program, cutting off its access to space. No astronauts will be launched in an American craft, from American soil, until the 2020s, and NASA may soon find itself eclipsed by other countries' space programs.

With his signature wit and thought-provoking insights, Neil deGrasse Tyson - one of our foremost thinkers on all things space - illuminates the past, present, and future of space exploration and brilliantly reminds us why NASA matters now as much as ever. As Tyson reveals, exploring the space frontier can profoundly enrich many aspects of our daily lives, from education systems and the economy to national security and morale. For America to maintain its status as a global leader and a technological innovator, he explains, we must regain our enthusiasm and curiosity about what lies beyond our world.

Provocative, humorous, and wonderfully listenable, Space Chronicles represents the best of Tyson's recent commentary, including a must-listen prologue on NASA and partisan politics. Reflecting on topics that range from scientific literacy to space-travel missteps, Tyson gives us an urgent, clear-eyed, and ultimately inspiring vision for the future.

  • Sales Rank: #10800 in Audible
  • Published on: 2015-06-09
  • Released on: 2015-06-09
  • Format: Unabridged
  • Original language: English
  • Running time: 649 minutes

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82 of 91 people found the following review helpful.
Tyson Presents an Alluring Look at the Politics, Technological Barriers, and Future of Space Flight
By Reviewer #67845
On October 4, 1957, the first artificial satellite, Sputnik 1, was launched into orbit. This technological first marked the beginning of a new era of competition between the former Soviet Union and the United States. While on the surface the Space Race might have appeared to be spurred on by man's desire for knowledge and exploration, in truth, the only thing that made man's footprints on the Moon possible was the looming Cold War and aspiration to assert technological dominance over each other. Adjusted for inflation, the Apollo program today would cost over 200 billion dollars, twenty times the yearly budget of NASA. It is unlikely any of us alive today will ever see man step foot on the Moon or another planetary surface, or see the equivalent of what millions of people witnessed on July 20, 1969 when Apollo 11 landed on the Moon. The overwhelming costs, technological hurdles, and political backdrop are what make the Space Race such a fascinating subject, and it would be hard to find someone who is so passionate about it or conveys these ideas better than astrophysicist Neil deGrasse Tyson.

Like his last novel Death by Black Hole: And Other Cosmic Quandaries, Space Chronicles is a compilation of previously-published articles and talks over the last fifteen years, with a central theme of the Space Race and exploration (although some of the chapters don't really fit this theme entirely). It is mostly centered on the United States' involvement with a look at the development of NASA. It contains an original prologue by Dr. Tyson with a discussion on Space Politics, with a focus on the last three presidential administrations. A selection of Dr. Tyson's tweets (which are usually interesting facts about the Universe) are scattered in relevant sections throughout the book, and add short distractions to the current chapter. The rest of the book is divided into three sections:

Part 1 - Why - Articles detailing with the reasons humans desire to explore space
Part 2 - How - Articles concerned with how we have overcome the barriers to space entry.
Part 3 - Why Not - These chapters are mostly ideological articles and speeches about why we should explore space.

The last third of the book contain Appendices related to NASA and space travel. I think they're a nice addition to Space Chronicles, although I'm pretty sure they were added as filler, since without them, the actual content of the book is only 220 pages. All of them are easily found online but they make a nice reference while reading and I frequently found myself going back to them. They consist of:

National Aeronautics and Space Act of 1958 (the law that created NASA)
NASA's budget from 1959-2010
2010 Space Budgets for the United States and Globally
Space Budgets: US and Non US: 2010

Anyone who has enjoyed Dr. Tyson's previous books will enjoy Space Chronicles. Since it doesn't deal with as much cosmology, it is a bit easier read than his last book, Death by Black Hole: And Other Cosmic Quandaries. I also found it more persuasive. Space exploration is a subject Dr. Tyson excels at. For anyone who has ever heard him give a speech on the subject, he offers up very convincing reasons for the necessity of a space program, many which will resonate long after finishing the book. A great example of this is the final chapter in the book, which is a speech given at the University of Buffalo that I originally saw two years ago, and still has a powerful impact on me today. Unlike Death by Black Hole, which seemed to be a bit thrown together and thematically forced, the articles that make up Space Chronicles flow much easier into each other and under their relevant chapters, although you will notice some repetition throughout them. The speeches that make up some of the chapters are also well-adapted, although I strongly encourage anyone who enjoys them to go back and watch the original videos, or actually, to just skip those chapters and watch the videos instead (especially the last chapter). The main reason Dr. Tyson is so successful as a media figure is due to his ability to convey subject matter to his audience, and he does this best in person, where his passion and oration can really stand out.

Almost all of the material from this book is already available publicly online. The only original material I noticed was the prologue and a poem (Ode to Challenger, 1986). Although it's been published before, I think the editor has done an excellent job in culling through Tyson's large body of work to pick the best material, and arranged it in a way that makes for an intriguing (albeit very short) read. Some of the chapters are as short as one paragraph, others are a dozen pages or so. Tyson's most ardent fans might find the material a bit too familiar, but as a whole, Space Chronicles presents itself as a nicely-wrapped look at the last fifty years of space travel, and what's in store for the future. All of the material works well in the book, but all of the chapters adapted from speeches are much better when viewed in their original video presentation. Other than the length of the book, the only real criticism I could give it is that it doesn't source the original material. A few of the chapters do this and actually state at the top that they are from videos, but most of them don't. I can't figure out any rhyme or reason to including this information on some but not others, which would seem simple enough to do (I was able to find almost all of it in about an hour). If you are interested in reading some of the articles or videos from the book, I will provide links to all of those that I've been able to find that are in the public domain, as well as book previews from the publisher and Google Books in the review comments below.

67 of 79 people found the following review helpful.
An Inspirational Plea for Space Exploration and Discovery!
By Book Shark
Space Chronicles: Facing The Ultimate Frontier by Neil deGrasse Tyson

"Space Chronicles" is the inspirational plea of why NASA matters to America and what space exploration means to our species. Renowned astrophysicist, Neil deGrasse Tyson dissects the politics of space and also enlightens the reader of the sense of awe that comes from space exploration and discovery. This book selections represent commentary, interviews, thought-provoking quotes reflecting a spectrum of fascinating topics from one of our icons of science. I share the love and awe of science that radiates from Mr. Tyson; this book arouses such emotions in witty, lucid fashion while stressing the importance of America retaining its global leadership in space.

This 384-page book is composed of thirty-six chapters and broken it in three Parts: Part I. Why, Part II. How, and Part III. Why Not. The first part of the book (Why) has to do with why we want to explore space. It appeals to emotions and wonder and the politics involved. The second part of the book (How), is of more practical science. The last third of the book (Why Not) wraps everything together and is the most passionate.

Positives:
1. A passionate, engaging prose that reflects the love of science of Dr. Tyson.
2. Fascinating topic in the hands of an icon of astrophysics.
3. Witty and humorous tone.
4. Profound without being unintelligible. An accessible book for the masses.
5. The politics involved. The author stresses the need to eliminate partisan politics.
6. Sixty-seven space tweets interspersed throughout the book. A clever way of injecting topical space wisdom.
7. The allure of space evidence by the most popular museum of the world, the National Air and Space Museum in Washington, D.C.
8. Dr. Tyson is a thinker and educator and uses his prodigious knowledge and skill to enlighten the masses like few scientists can. He makes use of popular science and movies to convey concepts: The Movie Contact to illustrate how radio waves attempt to make "contact".
9. The author's view on fascinating topics like extraterrestrial life and some really interesting views from Stephen Hawking.
10. The reality of killer asteroids and the justification to pursue space. Chart that illustrates impact on Earth.
11. Is China the new Sputnik? And our we losing our scientific edge? Find out...
12. NASA and Dr. Tyson share a birthday. Diverging paths that ultimately converged. Some insights into the interesting life of Mr. Tyson and kudos.
13. The history of NASA, the great Apollo ere and the next fifty years in space.
14. Tidbits of knowledge throughout the book! Love that...there is so much that the universe wants to tell us that doesn't reach Earth's surface. I will not spoil it...
15. The three drivers to justify spending large quantities of state wealth. Find out...a recurring theme. Find out what really drove America to space travel.
16. Find out why the Super Collider budget was canceled.
17. A brief but fascinating account of space discovery. Find out the most important single discovery in astrophysics.
18. The turning point in human understanding of our place in the cosmos.
19. The future of discovery.
20. The greatest achievement of flight is...
21. The great Isaac Newton .
22. The solution to the many-body problem of the solar system.
23. The understanding of the achievements of the Soviets. Many firsts...
24. Facts and fictions of space travel. The greatest challenge to human exploration besides money is...
25. Astronauts...the super models of space travel.
26. The many new technologies that resulted from space travel. An interesting list...
27. The Hubble Space Telescope...the most productive scientific instrument of all kind. The discoveries associated with it.
28. Apollo 11 and the great late Walter Cronkite.
29. Dr. Tyson's absolute admiration for the Saturn V design that launched Apollo astronauts.
30. Very interesting look at the future of propulsion for deep space. Topics include the use of the sun (solar sails) and the difficulty with an anti-matter drive.
31. The points of Lagrange.
32. Star Trek lovers rejoice...Mr. Tyson adds a couple of interesting tidbits.
33. The future of US space travel and the challenges. Money is a recurring theme...the actual cost of NASA.
34. Wisdom, "A review of history's most ambitious projects demonstrates that only defense, the lure of economic return, and the praise of power can garner large fractions of a nation's gross domestic product".
35. One of my favorite chapters, "America and the Emergent Space Powers".
36. One of my favorite quotes, "the greatest conflicts in the world are not between religion and science;they're between religion and religion".
37. How some religious forces have quenched scientific endeavors. Great stuff.
38. The delusions of space enthusiasts.
39. Witty and humorous...projectile dysfunction. Let me leave it at that.
40. By using numbers, Dr. Tyson really puts in perspective how tiny we are...mesmerizing. "More bacteria live and work in one centimeter of my colon than the number of people who have ever existed in the world".
41. Pioneer anomaly...case and point, why science is awesome and the quest to know drives us.
42. The best justification for why we need to spend money on space travel.
43. Practical appendices and charts.

Negatives:
1. The book tends to be repetitive. A lot of the stories and interviews overlap so some concepts and thoughts are repeated.
2. It is not an in depth look at the science of astrophysics. It is more about educating the public of why it's important to funds NASA appropriately. So those looking for an in depth look at the science of astrophysics will surely be disappointed.
3. This book is a plea to fund NASA. Politics is involved but the author treats the topic with utmost respect and care. He is clearly appreciated and respected by both parties as evidenced by being appointed by both parties to important position. That being said, he does make it clear that he is left of liberal.
4. No bibliography or extended notes of references. I would have been interested in reading some recommendations.
5. No colorful illustrations of space, so this is not a coffee-table book.
6. Having to wait for the author's next book and/or Cosmos series!

In summary, I loved this book. It spoke to my love and passion for knowledge and the value to our culture of new voyages. No one makes a better case for the need of space exploration and the drive of discovery than Dr. Neil deGrasse Tyson. Space travel is not just an emotional frontier, it is the frontier of all sciences. That being said, some readers may be disappointed that the book focuses more on the the emotional appeal to fund NASA than the hardcore science. That aside, if you want to rekindle your love for space exploration and discovery by all means read this highly recommended book!

Further recommendations: "Death by Black Hole: And Other Cosmic Quandaries" by the same author, "The Quantum Universe: (And Why Anything That Can Happen, Does)" by Brian Cox, "About Time: Cosmology and Culture at the Twilight of the Big Bang" by Adam Frank, "International Space Station: A Brief History (Enhanced Version)" by Vook, "Death from the Skies!: These Are the Ways the World Will End . . ." and "Bad Astronomy: Misconceptions and Misuses Revealed, from Astrology to the Moon Landing "Hoax"" by Philip Plait, "The The Grand Design" by Stephen Hawking, "A Universe from Nothing: Why There Is Something Rather than Nothing" by Lawrence Krauss, "The Fabric of the Cosmos: Space, Time, and the Texture of Reality" by Brian Greene, and "A More Perfect Heaven: How Copernicus Revolutionized the Cosmos" by Dava Sobel.

84 of 103 people found the following review helpful.
Awkward, repetitive.
By James Alford
First, let me say that there are few supporters of Dr. Tyson and his work who are more enthusiastic than I. I esteem him as probably the most important public educator in the United States. He is impossible to dislike, and his acumen for his chosen profession is dazzling.

That is why I have to give this book a poor review. It does transparent disservice to Dr. Tyson's glittering legacy. It is hopelessly disjointed, with no discoverable rationale behind its organization. "Tweets," interviews, lectures, and previously published articles are cobbled together higgledy-piggledy in what bears disheartening resemblance to something rushed to press for the sole purpose of drumming up desperately-needed revenue. I do not begrudge Tyson for avoiding an overly-nuanced exploration of astrophysics' bleeding edge; I just feel that the facts in this book could be condensed, and condensed more (much, MUCH more) elegantly.

My passion for Dr. Tyson and his work is in no way dimmed, and I have no trouble accepting that even the most brilliant minds can encounter difficulty when navigating the course of transferring information from the realm of the highly technical to that of the popularly appealing. Indeed, Tyson's prose is more often engaging than not--he just needs a better editor who will help us avoid having to roll our eyes at a factoid that was compelling in chapter 1, but is just downright annoying when it is announced to us (for the 10th or 12th time) in chapter 30 as though hot off the presses.

I await Tyson's next effort. In the meantime, however, I cannot endorse this effort in any capacity.

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Selasa, 09 April 2013

[P654.Ebook] Ebook Free Management Accounting: Information for Decision-Making and Strategy Execution, Student Value Edition (6th Edition), by Anthony A. Atkinson

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Management Accounting: Information for Decision-Making and Strategy Execution, Student Value Edition (6th Edition), by Anthony A. Atkinson

Atkinson presents state-of-the-art thinking on all of the major topics in management accounting including activity-based management, the Balanced Scorecard, target costing, and management control system design.

For anyone interested in improving his or her understanding of management accounting.

  • Sales Rank: #219411 in Books
  • Published on: 2011-03-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.80" h x .70" w x 8.00" l, 1.85 pounds
  • Binding: Loose Leaf
  • 552 pages

About the Author
Dr. S. Mark Young heads the entertainment business program at the University of Southern California's Marshall School of Business and is the author of five books.

Most helpful customer reviews

0 of 0 people found the following review helpful.
the greatest, state-of-the-art
By Amazon Customer
This textbook is considered the latest, the greatest, state-of-the-art, and is used by Harvard. It is worth every minute you spend reading it. However, some of the later chapters can be confusing regarding the use of various cost models when describing aircraft and coffee makers within the same chapter as examples. The chapter on lean manufacturing is oversimplified. This book should be supplemented by a lean-manager program if proper understanding of lean is warranted. The reading level is advanced, and if one finds the text difficult to read then that one should take a course in English grammar, first.

0 of 0 people found the following review helpful.
Not the greatest book in the world - gave me enough on ...
By jjjjjj
Not the greatest book in the world - gave me enough on topics where I could then go and research more related material on the internet.

0 of 0 people found the following review helpful.
Three Stars
By Merida
Not bad for MBA class

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Sabtu, 06 April 2013

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Panzer Feldjacke: German Armored Crew Uniforms of the Second World War Vol.4: Luftwaffe, by Scott Pritchett

Few items of Third Reich militaria collecting hold as much fascination as the uniforms of the German armored forces. Germany revolutionized armored warfare and in the process developed some of the most striking uniforms ever worn. This four volume set by Scott Pritchett leverages research from vast amounts of information and sources as well as the superb books written in the last several decades by the most notable collector/historians to cover the topic. The uniforms and insignia of all branches of the Wehrmacht and Waffen-SS who wore them are detailed in over 5,600 illustrations made available through unprecedented access to the best Panzer collections worldwide. The four volumes cover: Vol.1: Heer Pt.1; Vol.2: Heer Pt.2; Vol.3: SS-VT and Waffen-SS; Vol.4: Luftwaffe

  • Sales Rank: #1443841 in Books
  • Published on: 2014-10-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 12.30" h x 1.00" w x 9.50" l, .0 pounds
  • Binding: Hardcover
  • 224 pages

About the Author
Scott Pritchett, author of the critically acclaimed three volume series Uniforms and Insignia of the Gro�deutschland Division, capped a distinguished thirty-one year military career as the Chief of Anti-Terrorism and Force Protection, Joint Staff, J3,Pentagon. He is a graduate of the United States Army Military Academy and is a highly decorated veteran of OPERATION ENDURING FREEDOM. For over forty years, Scott has collected German Army Panzer uniforms, insignia, photographs and documents, all which are exhibited in his, Man Cave Museum, in his home in Virginia. Beside his collection, he and his wife, Pat, have been wonderfully blessed with four fantastic adult children and a superb son-in-law.

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1 of 1 people found the following review helpful.
If you are very interested in this type of jacket ...
By 0369ejF2/7
If you are very interested in this type of jacket, this is the book to buy. It has very detailed photographs and descriptions of almost every aspect of the jacket. That includes inside and out.

0 of 0 people found the following review helpful.
Buy it Now!!!
By Mitchmac
Another champion from this author in the series. I have been collecting since 1975 and I have seen some of the items in this book. Great pictures of rare items, well organized, well written.
Highly recommend

0 of 0 people found the following review helpful.
Highly recommended
By Quintin Trammell
Excellent book. I have all four volumes and highly recommend it. Not my area of interest but these are such good books they make an excellent addition to my library.

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