Kamis, 25 April 2013

[J905.Ebook] Download Ebook Advertising Campaign Strategy: A Guide to Marketing Communication Plans, by Donald Parente, Kirsten Strausbaugh-Hutchinson

Download Ebook Advertising Campaign Strategy: A Guide to Marketing Communication Plans, by Donald Parente, Kirsten Strausbaugh-Hutchinson

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans, by Donald Parente, Kirsten Strausbaugh-Hutchinson

Advertising Campaign Strategy: A Guide to Marketing Communication Plans, by Donald Parente, Kirsten Strausbaugh-Hutchinson



Advertising Campaign Strategy: A Guide to Marketing Communication Plans, by Donald Parente, Kirsten Strausbaugh-Hutchinson

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans, by Donald Parente, Kirsten Strausbaugh-Hutchinson

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

  • Sales Rank: #41792 in Books
  • Brand: Cengage Learning
  • Published on: 2014-08-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .80" w x 6.30" l, .0 pounds
  • Binding: Paperback
  • 432 pages
Features
  • Cengage Learning

About the Author
Don Parente is a retired Professor of Advertising from Middle Tennessee State University.

Kirsten Strausbaugh is Professor of Advertising at the University of Georgia. She received her PhD at the University of Florida. Dr. Strausbaugh teaches Advertising Message Strategy, Advanced Portfolio, Graphic Communication, and Advertising Campaigns. She serves as faculty advisor to the UGA AdClub, the student-run ad agency Hooper Sanford Baldwin Thomas, and the design house Studio120. Her instructional activities, in conjunction with these student-run organizations, are designed to promote advertising as a major and to provide students with exposure to professionals and issues in the field. Additionally, she coordinates and serves as faculty escort for the AdClub's annual New York Agency Tour.

Most helpful customer reviews

1 of 1 people found the following review helpful.
this was a good guide, I would recommend it
By Laura Sherman
this was a good guide, I would recommend it. It was one of the books for Advertising that I considered a keeper.

0 of 0 people found the following review helpful.
Four Stars
By Kindle Customer
As advertised, and on time.

0 of 1 people found the following review helpful.
Five Stars
By Cindy Johnson
Good value

See all 3 customer reviews...

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